For Brands
Insights from real consumers at AI speed.
You shouldn't have to trade trust for speed.
Traditional human panels are slow and fraud-ridden. Synthetic data is fast but based on hypothetical customers.
With Doppel Market, you don't have to compromise. You get real, consented consumers, answering at the speed of AI.
Human panels
The panel is real. So is the wait.
- 01
Answers take weeks to come back.
A standard brand tracker takes over three weeks from brief to report. Most decisions can't wait past Friday.
- 02
Fraud contaminates the panel.
Up to 40% of responses get discarded as fraud. You pay for the fieldwork either way.
- 03
The panel shrinks with every follow-up.
Try to re-contact the same respondents and most never respond. You lose the voice of the customer right when you need to hear it again.
Would you pay $18 a month for an app that plans your family's dinners?
Synthetic consumer
“Definitely — it's a great value for busy families like mine!”
Real consumer
“I tried one for a month and still cooked the same five things.”
Synthetic panels
AI alone doesn't know your customers.
- 01
It tells you what you want to hear.
Models are trained to be agreeable, so concepts test well and pricing lands fine. Real customers push back.
- 02
There's no one behind the answers.
No real person to verify, trace, or ask again. When a synthetic result is wrong, there's nothing to audit. You only find out after the launch.
- 03
It collapses everyone into an average.
A panel of synthetic respondents always drifts to the most common, average answer. The quirks and outliers that actually move markets get smoothed away.
Doppel Market: AI speed, grounded in real people.
Built from real people. Each Doppel is a digital twin modeled on one consented consumer's own answers. Never a generic persona.
Answers at AI speed. Ask a question and thousands of Doppels respond in hours, not weeks, so you can decide while it still counts.
Grounded, and checked. When a Doppel isn't sure, the real person answers, and every Doppel is continuously validated against the human behind it.
How it works
From brief to defensible insights in hours.
Audience
In minutes
Define your audience.
Pick demographics, behaviors, and sample size. We match your study to the right Doppels.
Same hour
Launch your study.
Submit your questions. Doppels start responding right away.
“I’d switch brands for a better returns policy.”
Traceable to a verified human
Hours, not weeks
Get insights you can defend.
Ask the AI insights view for the trends and decisions, or pull the raw data if you want it.
The product
Speed, depth, and proof.
Insights in hours, not weeks.
Estimated turnaround
6h
vs 3 weeks on legacy panels
Ask your data anything.
Every response tied to a real human.
Full consent and audit trail on every respondent.
Use cases
You can run
From concept tests to brand trackers, anything you'd ask consumers, run it with our Doppels.
Why brands trust us
The safe, defensible choice in the AI age.
Built for the regulation that's coming.
All trending toward explicit, per-use consent and traceable data. Doppel Market is built that way from day one.
Grounded in research from
Columbia University Digital Twins Lab
Methodology rooted in pioneering digital-twin research at Columbia's Digital Twins Lab, the first lab of its kind.
See the researchBrand-safe by design.
Zero tolerance for
Only real, consenting users, the kind of research your legal and PR teams can stand behind.
See it in action
Insights your team can stand behind.
Tell us a little about your team and we'll set up a walkthrough.