For Brands
Consumer insights you can finally trust.
Synthetic data regresses to the average person, not unique customers. Doppel Market replaces fraud-ridden panels and ungrounded synthetic data with Doppels of real, consented consumers. The speed and scale of AI with the authenticity and traceability of humans.
The data you're buying is broken.
Synthetic data regresses to the average person, not unique customers
of data from traditional market research is discarded due to fraud
average turnaround for a standard tracker study
of synthetic data can be traced back to people at the individual level
Get data that is built right.
Synthetic data regresses to the average person, not unique customers
Doppels preserve real human variation, the quirks and outliers others average out
Market research is slow, costly, and fragmented across sources
Market research runs faster, cheaper, and continuously in one place
Each new study brings different respondents, with no longitudinal stability
Re-engage the same Doppels over time for stable, longitudinal insights
Low data traceability and limited transparency into respondent quality
Every response tied to a real, consenting person with full audit trail
40% of human data is fraud, synthetic data is fast but lacks human grounding
Real consumers, fresh data, on demand, with no fraud and no fatigue
How it works
From brief to defensible insights in hours.
Audience
In minutes
Define your audience.
Pick demographics, behaviors, and sample size. We match your study to the right Doppels.
Same hour
Launch your study.
Submit your questions. Doppels start responding right away.
“I’d switch brands for a better returns policy.”
Traceable to a verified human
Hours, not weeks
Get insights you can defend.
Ask the AI insights view for the trends and decisions, or pull the raw data if you want it.
The product
Speed, depth, and proof.
Insights in hours, not weeks.
Estimated turnaround
6h
vs 3 weeks on legacy panels
Ask your data anything.
Every response tied to a real human.
Full consent and audit trail on every respondent.
Use cases
You can run
From concept tests to brand trackers, anything you'd ask consumers, run it with our Doppels.
Why brands trust us
The safe, defensible choice in the AI age.
Built for the regulation that's coming.
All trending toward explicit, per-use consent and traceable data. Doppel Market is built that way from day one.
Grounded in research from
Columbia University Digital Twins Lab
Methodology rooted in pioneering digital-twin research at Columbia's Digital Twins Lab, the first lab of its kind.
See the researchBrand-safe by design.
Zero tolerance for
Only real, consenting users, the kind of research your legal and PR teams can stand behind.
See it in action
Insights your team can stand behind.
Tell us a little about your team and we'll set up a walkthrough.