Real people.
Real insights.
Real value.
The platform where consumers create Doppels of themselves, and brands get market insights they can trust.
We know you're wondering
What's a Doppel?
A Doppel is a digital twin of you, built by you, from your own data. It thinks and responds like you would, and always stays under your control.
DistributionPartner announcement soon
Who we are
Users should be partners in the data economy, not its product.
We're a team of researchers, builders, and brand strategists from Columbia University, ad-tech, and consumer research. We believe brands deserve research they can trust, and that users should be compensated directly for their data. It's grounded in pioneering research at Columbia's Digital Twins Lab, the first of its kind.