About
Building the user-owned preference layer for the agentic economy.
We're a team of researchers, builders, and brand strategists who believe users should be partners in the data economy, not products of it.
Our story
Why we built this.
Six billion people generate data online every day. A ninety-billion-dollar industry profits from that data. Almost none of that value flows back to the people who created it.
At the same time, the businesses buying that data can't trust it. Survey panels are full of fraud. Synthetic data has little human grounding. The trust deficit on both sides only gets worse as AI agents take over how we shop, decide, and act online.
Doppel Market exists to fix both sides at once. We give consumers a Doppel they own and control, and we give brands research they can finally trust, backed by real users who consented to be there. We believe this is the foundation the agentic economy needs to actually work.
Our principles
What we stand on.
- 01
Trust, as it was meant.
Trust means real consent, real control, real compensation, and real accountability when any of that breaks.
- 02
Users are partners, not products.
Every company before us treated users as inventory. We treat them as partners who own their Doppel, decide what it does, and earn when it's used.
- 03
The consumer side comes first. Always.
We will not ship features that monetize users without their explicit, ongoing permission. Our business is always aligned with our promise to the user.
- 04
Built for what comes next.
The next decade of AI will be defined by agents acting for us. They're only trustworthy with a permissioned, user-owned source of truth.